How Power Digital’s MMT Uncovered the Halo Effect in Beauty Marketing
Are you making marketing decisions based on incomplete data? Many beauty brands assume DTC advertising only impacts direct website sales—but our latest study reveals a powerful halo effect that influences retail purchases on platforms like Amazon.
Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth
Insights Home Blog Brand Building Reaching New Heights: How Fashion Brands Can Diversify Their Media Mix for Sustainable Growth Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next. May 23, 2025 […]
Media Mix Modeling Isn’t a Silver Bullet: Here’s What You Really Need to Know
Insights Home Blog Brand Building Media Mix Modeling Isn’t a Silver Bullet: Here’s What You Really Need to Know Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next. May 23, 2025 […]
Power Digital Awarded Agency Partner of the Year at the Buy with Prime Partner Summit
Insights Home Blog Brand Building Power Digital Awarded Agency Partner of the Year at the Buy with Prime Partner Summit Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next. May 23, […]
Top Strategies for Scaling Your Consumer Service Business in 2025
Insights Home Blog Brand Building Top Strategies for Scaling Your Consumer Service Business in 2025 Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next. May 23, 2025 5 min read Fashion […]
Cutting Wasted Ad Spend and Increasing PortCo Margins: A New Era of Data-Driven Profitability
Insights Home Blog Brand Building Cutting Wasted Ad Spend and Increasing PortCo Margins: A New Era of Data-Driven Profitability Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next. May 23, 2025 […]
Q5 is Not a Break: How to Prepare Your Marketing Strategy for Q1 Growth
Insights Home Blog Brand Building Q5 is Not a Break: How to Prepare Your Marketing Strategy for Q1 Growth Discover insight-rich posts about the latest trends in digital marketing and consumer insights for brands. The Power Blog is jam-packed with the knowledge and foresight you need right now for what’s coming next. May 23, 2025 […]
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